How You Can Write Better Headlines that Convert

So many businesses have delved into the increasingly important decision of creating a blog and writing posts. But most people struggle with blogs because they don’t what to write or how to get people to read it.

Lets say you have the information you want to write about.

It’s perfect. You have everything in a logical order, and it flows so well.

But one thing is missing.

The one thing that will make a break you.

It’s the headline.

According to inbound.org, 80% will read the headline and 20% will read the copy. “When you have written your headline, you have spent 80 cents of your dollar.”

Sounds like you have to make that headline count. One of my favorite copywriters online is Joanna Wiebe, and she is one of the most brilliant copywriters on the internet. She has created a video to show you how to write the headline that gets all the people to read.

Check it out here and follow her blog at Copyhackers.com

 

iPhone X Review

So by now you have heard of the new iPhone X and maybe even got a chance to play with it at your local Apple store or Best Buy. But the question you may wonder is if this new iPhone is worth the $1,000 price tag. The short answer is — it depends.

Let’s start with the obvious. It’s the best iPhone ever.

There we have that settled.

If you want a quality build and a phone that just stuns in your hand, then this is the phone for you.  This is the future. You probably won’t see touch ID on any of the iPhones of the future. So, if you are an early adopter, the price tag will be worth it.

If you are the type that likes to wait a bit, then stick with your iPhone 7. If you behind an iPhone 6, then upgrade. You can legitimately go for the iPhone 8 or the X.

I don’t do long winded reviews. I just want to give you the essentials as I see fit.  Engadget and  the Verge will give you the long reviews which are worthy of a look if you have the time.

Display

Simply brilliant. Sometimes you just want to stare at it. The fonts are perfect. The OLED screen is 5.8-inch Samsung-manufactured OLED display. The phone is smaller than the iPhone 8 Plus but the screen is bigger. Go figure. It does seem to be the perfect size though. It’s a joy to hold.

Face ID

This is a gutsy move by Apple to remove the touch ID. I was worried about missing the home button and at times I do but face ID works very well. Only on occasion does it malfunction and not enough for me to make a big deal. The learning of new gestures is tricky. I miss the ease of taking screenshots but, in reality, it’s a small adjustment.

The set-up is amazingly easy. I use Apple Pay quite extensively, and it wasn’t an issue having it login with face ID. You just have to remember to hit the button on the side twice to activate it.

Camera

The iPhone X has two optically stabilized 12-megapixel cameras, one with a f/1.8 wide angle lens and the other with an f/2.4 telephoto. The pictures are amazing. So crisp and clear. Amazing.

Battery

It seems that the battery is about a day. Not great. Not bad. But most of us have a charger at our disposal so probably not a big deal. The wireless charging ability is great because if you are in desperate need, find a Starbucks and lay that baby down (gently) and let it suck up the juice.

The Conclusion.

The phone is the future. If you are going to continue down the iPhone path, this is your inevitability. The future looks bright.

My Score 9.2