Who is the Most Trusted Review Site in 2019?

As a small business, it is important to market your business in order to find new customers. One great form of marketing is online reviews. Research shows that 84% of people trust online reviews as much as personal recommendations. We are finding each year the number of people that use review sites just grows.  Moreover, which site the review is hosted also holds much importance.

In August, ReviewInc ran a survey to see which site’s ratings, recommendations and reviews are most trusted. We also ran similar surveys in 2015 and 2016. The eight options we offered were Google, Better Business Bureau, Yelp, TripAdvistor, Facebook, YellowPages.com, None and Other.

Like in prior years, Google Maps and Better Business Bureau are still the most trusted review sites. The Better Business Bureau is most popular among users ages 55 to 65+. If you add the top two together, they equal almost 50%.  Yahoo Reviews was taken down in late 2018 in favor of Yelp reviews, so now Yelp reigns at number 3. Trip Advisor is not far behind at number 4. Facebook is at number 5, like previous years. Yellow Pages is in sixth place followed by none or other.

Yelp is particularly popular among younger respondents and especially in terms of the hospitality or service industries, such as restaurants, hotels, salons, etc. Trip Advisor is next, popular among local businesses or travel locations that out-of-town visitors are sight-seeing. Facebook started out as a social network, not a review site, so not as popular as the other sites but growing in number due to the popularity of its’ business pages. However, note that it is trusted less by ages 18-35. The social network has lost a lot of credibility particularly among young users in recent years due to privacy issues and personal data breaches.

It is no surprise that the Better Business Bureau holds credibility with older users due to their brand name recognition and legacy as a trusted organization for business.

The takeaway for business owners from this survey is once again that they should encourage customers review their business on as many sites as possible including the ones mentioned in this survey in order to gain credibility and reach the most potential customers.

ReviewInc. Survey


8 Effective Habits for the Successful Entrepreneur

8 Effective Habits for the Successful Entrepreneur

Every career has a set of habits that greatly increase the odds of success. The habits necessary for success will vary from career to career.

Fortunately, there are many successful entrepreneurs that we can look to for guidance. It’s not surprising that many of them share the same habits.

There’s no reason why you can’t have the same habits as some of the most successful people in the world!

Increase your odds for success with these habits:

  1. An incredible work ethic. It takes a lot of time and effort to grow a company. It’s necessary at first to be a jack-of-all-trades. Until you can grow enough to hire others to cover all the required skills your company needs to thrive, you’re going to have to carry a lot of weight.

  2. Conscientiousness. When you own a business, it’s up to you to ensure that things are done properly and on time. The responsibilities are great. You don’t have the luxury of putting out sloppy work. It will always come back to haunt you.

  3. Use time wisely. Time will always be a limited resource. How you use your time dictates how successful your company ultimately becomes. That means having the knowledge and experience to make wise decisions and the mental toughness to avoid distractions.

  4. Have a plan each day. One of the keys to using your time successfully is to plan for each day ahead of time. Avoid going to bed without having a detailed idea of what you’re going to do the following day. When your feet hit the bedroom floor, you should already know what needs to be done for the day.

  5. Wake up early. There are very few successful entrepreneurs that don’t get up very early. Some get up even before 4 a.m. How early you get up is up to you, but if you’re not beating the average person out of bed, you’re behind.

  6. Set goals. It’s not enough to work hard and work smart. You also must know where you’re going. Goals help you make wise decisions. Know what you’re trying to accomplish today, this week, this month, this year, and 10 years from now.

  7. Deal with stress effectively. Entrepreneurs have plenty of stress to deal with on a regular basis, so it’s important to learn how to manage it. Have a process for dealing with stress and anxiety. Learn to recognize what you can control and what you cannot.

  8. Look ahead for obstacles. Avoid being blindsided by obstacles and setbacks. Be aware of your future. Look ahead for the challenges that you’re likely to face and have solutions in mind.

  • Think of all the major challenges in your life and notice that there were plenty of warning signs for all of them. The same is true with your business. Avoid putting your head in the sand and hoping for the best. Deal with challenges now while they’re still manageable.

What are your current habits? Can you see why your current habits have either helped you or harmed you on your path to business success? Think about what you want to accomplish to be successful and build a set of habits that will support those activities.


The person with the best habits usually wins. How far will you go with your habits?